Building Findable Websites: Web Standards SEO and Beyond
February 4th, 2011 | 
Author: 
- ISBN13: 9780321526281
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the… More >>
Building Findable Websites: Web Standards SEO and Beyond
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I’m not so happy with this book. The idea is good – talking about ‘Findability’, which is more than SEO. He defines the findability of a web site as
the way to attract visitors (who can find you on search engines)
the way people find content on your site
making people return to your site
My main problem is that I wanted an SEO book, and there’s not much SEO discussions in it… I would have wanted more (maybe my fault – I should have got a real SEO book). Another thing is that there are some code example in the book that are quite irrelevant. For example he devotes many pages to build an Ajax search engine in your site, or building a mailing list… but this book is not about coding, so I think it’s just a way to write more pages.
So it might be a good book to start and learn about SEO plus get some more tips on writing blogs and sites. But if you want a book dedicated for SEO, look for something else (I know I will – and I’ll update you when I find something).
Rating: 2 / 5
Mr. Walter really understands IA, UX, and Findability. The book is well-written and not overly theoretical. There are practical, easy-to-follow examples with the underlying rationale. From the first time I started reading it, I got stuff I could use at work. Highly recommended!
Rating: 5 / 5
I first downloaded the 5 bonus chapters ([...]) and was hooked on Aarron Walter’s clear writing, code, links and organization of his chapters. Since I picked it up, I haven’t put it down. It has clarified previously mystifying concepts such as mod_rewrite, 301 redirects, 404 pages, and microformats — and I’m only on page 80. For anyone interested in improving their current site or creating a new one from scratch, you MUST get this book. If you want people to find your site (finability), use web standards the correct way, and get SEO under your belt, I highly recommend this book. Taylor / [...]
Rating: 5 / 5
When I first ordered this book my developers and I had created a large website and application, and been running the site for almost a year. Over twelve months we had not received a page rank and did not show up in any search results for our keywords. We were freaking out. We knew a lot about development and nothing about SEO.
I found Aaron’s book on Amazon and read it in about two days. Then I spent a month implementing all the changes. Within weeks we had a Google page rank and we were starting to show up in search results.
The book does a good job of separating Web Standards and SEO. They are distinct and important to understand the difference. I continue to reference this book and find more little valuable tweaks to make on the site. The book also helped me to gain a foundation for SEO and web standards so I could read other material and understand it better.
Rating: 5 / 5
I’ve read dozens of books on design, xhtml/css, programming, seo, etc. and this is by far the top book on my shelf and I highly recommend it to anyone trying to get serious about web standards and website findability. It’s written in an easy to read way that can get anyone excited about web development.
Rating: 5 / 5